SOFTWARE & DIGITALISATION · CRM DEVELOPMENT
CRM Development in Dresden — Well-Configured Salesforce, HubSpot and Bitrix24
Configuration, customisation and integration using Salesforce, HubSpot or Bitrix24. We build CRM systems that sales and marketing teams actually use, rather than expensive digital filing cabinets.
Typical Starting Points
- The CRM has been purchased, but nobody maintains it.
- Sales works in Excel and marketing uses another tool, with no shared view.
- Reports are hard to understand or cannot be reproduced.
- Integrations with ERP, telephony or marketing automation are missing.
The Focus of CRM Development
The CRM service addresses sales and marketing workflows in Salesforce, HubSpot or Bitrix24. Data models, configuration and integrations need to fit actual usage, which is why training and adoption form part of the existing offering.
The Service in Detail
Processes & Data Model
- CRM Planning
- Data model, lead lifecycle, sales and service processes — before choosing a tool.
CRM Platforms
- Salesforce
- Sales/Service Cloud, Flows, Apex, Lightning components, profiles/roles and reports.
- HubSpot
- Marketing Hub, Sales Hub, workflows, custom objects, dashboards and API integrations.
- Bitrix24
- Pipelines, automation, telephony, documents and webhook integrations.
Integrations
- Integrations
- ERP, accounting, marketing automation, websites and telephony — through APIs or iPaaS.
Adoption & Rollout
- Adoption
- Training, a champion programme and adoption KPIs. Every CRM needs a usage roadmap.
The Approach
Discovery
Map sales and marketing processes and prioritise pain points.
Data Model
Objects, fields, relationships and required data — start lean and grow carefully.
Configuration
Standard functionality before custom development, clear documentation and sandbox-led development.
Integration
Connect ERP, marketing and telephony using webhooks or iPaaS, depending on volume.
Adoption
Pilot, training, KPI tracking and continuous iteration based on usage.
The Service Within Its Competence Area
The competence hub explains the wider connections. CRM Development focuses here on the specific task.
Software & Digitalisation →Salesforce Sales Cloud
Selected Project / Portfolio
The documented Salesforce Sales Cloud project combines CRM implementation and customisation with data migration, user training and integration into existing business workflows.
View the Selected Project in the Portfolio →Technical and Practical Foundations
- Salesforce
- HubSpot
- Bitrix24
- Apex
- Lightning
- REST APIs
- Zapier
- Make
How the Elements Connect
- Customer Data
- CRM
- Sales Process
- Reporting
Project, Handover and Ongoing Work
A Defined Project
In a defined project, we review customer data, sales workflows and the introduction of your CRM environment and agree the scope around the existing environment.
After Implementation
For the continuing work on CRM Development, the existing process includes: Pilot, training, KPI tracking and continuous iteration based on usage.
Scott Nowak. Direct Collaboration on CRM Development.
I am Scott Nowak, your direct contact for CRM Development. We discuss customer data, sales workflows and the introduction of your CRM environment and connect the requirements with their implementation.
More About Scott →Questions About CRM Development
Which CRM is right for us?
As a rule of thumb: HubSpot for marketing-led teams with up to 50 salespeople, Salesforce for complex sales organisations with their own admin team, and Bitrix24 for small teams on a tight budget. We decide with you based on your processes, not the lowest licence price.
How long does a CRM project take?
A focused implementation with standard configuration takes 6–10 weeks. Custom workflows and ERP integration take 3–6 months. Rearchitecting an existing CRM can take 6+ months.
Do you train sales teams too?
Yes. We separate tool training, usually 1–2 sessions, from sales methodology, which is separate and often involves partners. Adoption coaching during the first 60 days is more important than training alone: this determines whether the CRM is actually used.
Do you handle data migration?
Yes. Data quality is often the most important success factor. We migrate using mapping, deduplication rules and clear audit trails. For particularly poor data, we often recommend cleaning it before migration.
Can you connect HubSpot to our website?
Yes — forms, tracking, custom objects and two-way ERP synchronisation. We build the connection so that tracking cookies are set with attention to GDPR requirements and consent management remains under your control.
How should your CRM support sales?
Describe customer data, sales workflows and the introduction of your CRM environment. The existing project brief lets you share your starting point and supporting materials.
Would you like to speak first? →Response time: < 48 h
Project start: typically 2–4 weeks
Within 48 hours on business days.