Articles from Everyday IT Work in Dresden
What we learn, read and apply. Practical articles on SEO, Microsoft 365, data protection, cybersecurity and digitalisation — written from an engineering perspective rather than a marketing textbook.
Articles
Zero Trust: Why Traditional Network Security Is No Longer Enough
The traditional firewall-and-VPN security model is no longer sufficient against modern cyberattacks. Learn why Zero Trust is becoming the new standard and how to implement the architecture in your business.
Email Marketing and Newsletters: How SMEs Can Reach Customers Directly
Despite social media, email marketing remains one of the most effective channels for SMEs. Learn how to build newsletters that are opened, read and clicked — with practical strategies and tool recommendations.
IT Emergency Plans: Why Every Business Needs One and How to Create It
Cyberattacks, server failures and natural disasters can disrupt any business. An IT emergency plan helps you respond quickly and maintain operations when an incident occurs.
Business Password Management: How to Protect Your Accounts
More than 80 per cent of data breaches stem from compromised credentials. Learn how professional password management can protect your business and which tools have proved effective.
Windows 11 Migration: What Businesses Need to Know
With Windows 10 support ending in October 2025, migration to Windows 11 becomes necessary. We explain how businesses can plan the move and which challenges to consider.
Social Media Marketing for SMEs: Strategies That Work in 2026
Not every social media platform suits every business. Learn which strategies work for small and medium-sized businesses in 2026 and how to maximise reach on a limited budget.
The NIS2 Directive: What the EU Cybersecurity Rules Mean for Businesses
The EU's NIS2 Directive extends cybersecurity obligations to significantly more businesses. Find out whether your business is affected and which measures you need to take.
Backup Strategies for SMEs: How to Protect Your Business Data Reliably
Data loss can threaten a business's survival. Learn how SMEs can reliably protect data with the right backup strategy and restore it quickly in an emergency.
AI for SMEs in 2026: How Small Businesses Can Benefit from Artificial Intelligence
Artificial intelligence is no longer only for large corporations. Learn which practical AI solutions are accessible and worthwhile for small and medium-sized businesses in 2026.
Microsoft 365 Copilot: How the AI Assistant Transforms Everyday Office Work
Microsoft 365 Copilot brings AI directly into Word, Excel, Outlook and Teams. Learn how this AI assistant changes everyday office work and what benefits it offers.
Cybersecurity 2026: The 5 Biggest Threats to Businesses and How to Protect Against Them
Cyberattacks are becoming more sophisticated and increasingly affect small businesses. Learn which five threats are particularly relevant in 2026 and how to protect against them.
Web Design Trends 2026: What Defines a Modern Website
Web design continues to evolve. Explore the key trends for 2026 — from AI-personalised interfaces and micro-animations to accessibility as standard.
CRM Systems Comparison 2026: Salesforce, HubSpot or Bitrix24?
Choosing the right CRM system is crucial to sales success. We compare Salesforce, HubSpot and Bitrix24 by features, costs and suitability for different business sizes.
GDPR & Data Protection 2026: What Businesses Need to Know
Data protection remains one of the most important issues for businesses in 2026. Learn which current GDPR requirements apply, how to use cookie banners correctly and which mistakes to avoid.
Website Accessibility: What the BFSG Means for Businesses
Since June 2025, the German Accessibility Strengthening Act (BFSG) has required many businesses to make their websites accessible. Learn what this means in practice and how to implement the requirements.
Cloud Migration for SMEs: A Practical Guide to a Secure Transition
The cloud offers small and medium-sized businesses flexibility, cost efficiency and scalability. However, migration requires careful planning. Our guide explains how to make the move securely.
E-Commerce Trends 2026: What Makes Online Shops Successful
E-commerce is changing rapidly. Discover the trends shaping successful online shops in 2026 — from AI personalisation and social commerce to sustainable shipping.
Remote Work & Hybrid Working: How SMEs Can Implement Them Successfully
Hybrid working is the new normal in 2026. The right IT infrastructure is essential for productivity and security. We explain how SMEs can make remote work successful.
IT Outsourcing vs. In-House IT: What Is Worthwhile for SMEs?
An internal IT department or an external provider? Many SMEs face this question. We compare both approaches by cost, flexibility, security and scalability.
SEO Strategies 2026: What Google Expects from Your Website
Search engine optimisation continues to evolve. Learn which SEO strategies make a difference in 2026 and how to optimise your website for Google.
Digitalisation in the Skilled Trades: How Businesses Benefit from Digital Tools
Digital tools can make trade businesses more efficient, customer-friendly and competitive. Learn which solutions are particularly relevant in 2026 and how to get started.