WEB & GROWTH · MARKETING & SEO
Marketing & SEO in Dresden. A Clear Foundation for Visibility.
Technical SEO, content strategy and measurable campaigns. We combine a sound engineering foundation with a clear keyword architecture — and measure what works.
Typical Starting Points
- You do not rank for your most important local keywords.
- Traffic has stagnated or fallen after a relaunch.
- There is no clear keyword strategy, and content competes against itself.
- Ranking reports provide numbers but no basis for decisions.
The Focus of Marketing & SEO
This service aligns search demand, content and campaigns with clear objectives. A website provides the foundation; search optimisation and campaign management are planned as distinct activities here.
The Service in Detail
Analysis & Search Foundations
- Technical SEO
- Crawl budget, indexing, Core Web Vitals, structured data, hreflang and canonical URLs.
- Local SEO Dresden
- Google Business Profile, local landing pages, consistent name/address/phone details, reviews and local backlinks.
Content & Demand
- Keyword Strategy
- Cluster mapping, search intent analysis and an editorial plan — rather than random content.
- Content Engineering
- Pillar pages, topic clusters and internal linking — structured like software.
Campaigns & Measurement
- SEA & Google Ads
- Keyword research, ads and landing pages, with clear ROAS targets rather than vanity clicks.
- Analytics & Reporting
- GA4, Matomo and Looker Studio. Dashboards you actually read.
The Approach
Audit
Technical crawl, backlink analysis, and gaps in competitor coverage and keywords.
Strategy
A prioritised roadmap, KPI definitions and an assessment of effort versus value.
Implementation
On-page optimisation, content production, technical fixes and local signals.
Measure
Weekly ranking snapshots and monthly reports with actionable decisions.
Optimise
Continuous iteration based on real data — not a “set it and forget it” approach.
The Service Within Its Competence Area
The competence hub explains the wider connections. Marketing & SEO focuses here on the specific task.
Web & Growth →Schwimmkanal.ch
Technical faults and an unreliable booking journey were addressed first. Landing pages, measurement through to booking and subsequent campaign work formed the documented approach.
approx. 1.500 CHF → 15.000+ CHF
Monthly revenue attributed to the website in the Schwimmkanal project. This is a project-specific result of combined technical and marketing work, not a promise for other projects.
Read the Full Case Study →Technical and Practical Foundations
- Search Console
- Ahrefs
- Sistrix
- Screaming Frog
- GA4
- Matomo
- Looker Studio
How the Elements Connect
- Search Intent
- Content
- Landing Pages
- Measurement
Project, Handover and Ongoing Work
A Defined Project
In a defined project, we review search intent, technical SEO foundations and campaign measurement and agree the scope around the existing environment.
After Implementation
For the continuing work on Marketing & SEO, the existing process includes: Continuous iteration based on real data — not a “set it and forget it” approach.
Scott Nowak. Direct Collaboration on Marketing & SEO.
I am Scott Nowak, your direct contact for Marketing & SEO. We discuss search intent, technical SEO foundations and campaign measurement and connect the requirements with their implementation.
More About Scott →Questions About Marketing & SEO
How long does SEO take to show results?
Initial technical improvements are often visible within 4–8 weeks. Content rankings for competitive keywords can take 4–9 months. Local SEO for Dresden is usually faster — often 6–12 weeks for the first top-10 positions.
Does SEO make sense without Google Ads?
Yes. SEO and paid search complement one another but can work independently. We start with SEO because organic visibility can offer a better long-term ROI, and add paid search only where it fills specific gaps.
Which KPIs are realistic?
Instead of vanity rankings, we track organic search sessions, qualified leads, the visibility index and conversion rates for each landing page. You receive a one-page monthly report with three clear recommendations.
Do you guarantee first place?
Nobody can credibly guarantee that. We work towards a sound technical foundation, improved crawl efficiency, a higher CTR and transparent reports. We agree specific ranking goals using realistic competitor data.
Can you work with our existing agency?
Yes. We provide technical SEO and strategy and collaborate with existing content or advertising agencies — white-label if required.
Which demand would you like to reach?
Describe search intent, technical SEO foundations and campaign measurement. The existing project brief lets you share your starting point and supporting materials.
Would you like to speak first? →Response time: < 48 h
Project start: typically 2–4 weeks
Within 48 hours on business days.